Hotel Groups Leverage Single-Image Database Across Properties; Unify Marketing & Guest Engagement; Enable Cross-Property Booking and Increase Revenue
When hotel and resort group operators combine multiple properties on one centralized database, the result is optimum operating efficiency, improved staff productivity, and increased revenue generating opportunities.
“The advantages of a scalable and dynamic one-system property management software strategy are clear,” said Maestro PMS President Warren Dehan. “Executives oversee multi-property operations remotely from one central location for hands-on property management and rate strategies. Staff are more productive and flexible since they are skilled on one property software system across integrated modules for seamless cross property booking and guest management. Centralized marketing and a single reservation office can execute more effective marketing strategies and seamlessly cross-sell rooms for higher occupancy.”
When a multi-property group’s guest profiles are on a central database each hotel can access preferences and guest activity for highly personalized service. With Maestro, guests receive a single itinerary to optimize their stay. The itinerary may combine room, restaurant and activity reservations regardless of which property provides the services.
Maestro PMS offers a true multi-property management system with over 20 integrated modules. “Maestro Multi-Property is not just a multi-building system,” Dehan said. “Our system offers multiple building management within one or more properties and takes management of mixed-use operations to the granular level. It supports highly complex hotel company operations and is scalable to optimize management of independent luxury full service hotels and resorts.”
Maestro provides resort group centralization of guest reservations across a mix of guest rooms and/or condo ownership units on the same system and allows multiple corporate financial entities. The system delivers a seamless guest experience at all property points of contact. Maestro’s single-image multi- property database also supports flexible financial reporting and charge posting. This makes it possible for guests to move between rooms and use services across the hotel group’s portfolio while retaining one accurate consolidated guest folio, with appropriate revenue distribution on the backend.
“We installed Maestro Multi-Property in 2012. In 2015 a new owner acquired two of our four resorts,” said Sands Controller Jeff Dresch. “Today, Maestro Multi-Property operates as two ownership groups with the four resorts and multiple buildings on one Maestro Multi-Property platform. Thanks to Maestro’s single- image database, our resorts deliver a seamless guest experience. We leverage a unified marketing strategy at Sands Resorts to provide a wide variety of guest experiences and activities. We also operate one call center for all four resorts and use Maestro’s ResWave direct online booking on the Maestro database. This makes our sales and marketing strategy more effective, lowers our expenses, and simplifies guest charge posting.”
Sands Resorts represents four unique family resorts featuring nearly 900 accommodations of one, two,
three and four-bedroom condos, suites and townhomes all located in Myrtle Beach, South Carolina. Jeff Dresch serves as Sands Resorts Controller with over 35 years of experience with the Sands Resort organization.
Maestro Multi-Property enables all Sands Resorts’ outlets to provide cross-property posting. Guests move between resorts for activities and dining with fully-integrated posting for accurate folios and reporting. All Sands staff are trained on one Maestro system for cross-property flexibility. Sands Resorts operates the Ocean Dunes Resort and Conference Center, Sand Dunes Resort and Villas, Sands Ocean Club, Sands Beach Club, with properties that include 17 buildings that use the fully-integrated Maestro Condo Owner Management system. Visit www.sandsresorts.com for more information about Sands Resorts and their oceanfront resorts.
Maestro PMS delivers revenue-generating property software tools and services that increase profitability. Maestro property software drives direct bookings, centralizes operations, and provides personalized guest service to keep guests coming back. Click here for more information on how to reserve, engage and socialize with Maestro PMS.