HEBS Digital’s first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing and technology—is now available for download! The HEBStrategy Q1 edition takes a deep dive into content marketing through the funnel and includes strategies for reaching different audiences with customized content.
Download the HEBStrategy Q1 2018 whitepaper to learn about:
- What’s Trending: Stay in the loop with the must-know trends for 2018, including driving engagement through video and reposting user-generated content (UGC).
- From the Design Studio: How can you use content to turn lookers into bookers? We share some of our favorite examples of strategic approaches to design that have helped to generate more direct bookings.
- Metrics that Matter: Learn how to take a data-driven approach to your creative decisions, and ultimately see a positive impact on your hotel’s bottom line.
- A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at Gucci’s recent Instagram campaign, as well as the innovative video tutorials for Google’s Pixel 2 phone.
- Plus other valuable insider information, including a recap of last quarter, creative concepts from the HEBS Idea Shop, and more.
Gain access to these insights when you download the Q1 2018 HEBStrategy whitepaper today.
Source: FS – All – Hotels – News
Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper